Welcome to B2C: Business to Consumer.
This site is here to provide information about consumer relations in today’s society. “Business to consumer” is a way to label the direct conversation that businesses have with people that can use their product. This conversation helps companies decide how to make decisions, release information, and gain new customers.
Consumers engage with social media, advertisements, and transactions everyday. This blog will look at the different strategies businesses use to be a part in those engagements. Instant communication has changed the way that consumers intake information. Businesses that value positive consumer relationships realize that, and make themselves available to the people that they want to serve.
Media distrust is changing how consumers interact with companies. People use more research, and look at the business’ practices and values rather than just looking at the product in front of them. Because of this, it is important for both sides of the B2C relationship to be aware of the ways in which they choose to communicate.
This blog, B2C, will use research to look at how consumer engagement occurs in real-time.
As a student at the UO, I was asked to explore a PR specific concept for a class. I quickly realized that the main way that I see PR tactics like campaigns and transparent communication is on social media.
Now, movements can live on social media. I have contributed to conversations and hashtag movements because platforms like Twitter and Instagram allow anyone to be a communicator. At the same time, brands that I follow have created and helped hashtags and trends survive maintaining conversation. From this I decided to explore the way that consumer engagement can help or hurt a business because many companies use social media to interact with their audiences.